Completed May 2009, accepted with Distinction

Essays (full document available for download below):

1. Deriving Value from Social Commerce Networks
2. Explaining the Power-Law Degree Distribution in a Social Commerce Network
3. Why Do People Transmit Word-of-Mouth? The Effects of Recipient and Relationship Characteristics on Transmission Behaviors
4. Is Anyone Listening? Modeling the Impact of Word-of-Mouth at the Individual Level

Awards Won:

1. Winner, American Marketing Association John A. Howard Doctoral Dissertation Award, 2010
2. Winner, Marketing Science Institute Alden G. Clayton Dissertation Proposal Award, 2008
3. Honorable Mention, Direct/Interactive Marketing Education Foundation Shankar-Spiegel Dissertation Proposal Award, 2008

Committee Members:

• Donald R. Lehmann, co-chair
• Olivier Toubia, co-chair
• Kamel Jedidi
• Duncan Watts
• Jacob Goldenberg