When: 2:00-3:30pm, Friday August 20, 2010
Andrew Stephen (marketing professor at INSEAD) will be holding a workshop for current UQBS honors and PhD students (in marketing, though students from other fields are also welcome). The purpose of this workshop is to talk about the research process, particularly what's involved in publishing in top/A-level journals (with a focus on marketing journals).
In preparation for this session, participants are asked to download the files on this website (see below for links). The files are a paper that was submitted to the Journal of Marketing Research earlier this year, and then the editor's letter, associate editor's comments, and comments from three anonymous reviewers. This paper is currently being revised for second round review at JMR. It is a "revise and resubmit" and the discussion will focus on the process involved in this research (from idea generation to initial submission, then what's happened since the reviews came back). Please read the paper, the editor's letter, and the reviews (AE and three reviewers) before this workshop session. Here is a suggested approach:
1. Read the paper as if you were reviewing it. What is good? What is bad? What is confusing/unclear? Can you identify any concerns or problems that undermine the quality of the research and, importantly, your belief in the findings?
2. Then read the editor's letter, AE report, and three reviewers' comments. Does your impression of the paper and any issues you came up with align with what the review team came up with?
3. Put yourself in the authors' position. What would you do to revise this paper? Make a list of things to do and identify the 2-3 most important things, in your opinion.
(Note that yes, Andrew Stephen is the first author on this paper, but no, he won't be offended by anything you say! Be critical, be inquisitive, be skeptical - that's totally fine!!)
Also, participants are asked to come prepared to discuss their own research work and where they are trying to head with their research. We'll talk over some things and, as much as time permits, discuss ways to optimize the publication potential of the work.
Note: you can read Andrew's bio by clicking on the "home" link on the left-hand side of this webpage. He is from Brisbane, did his undergraduate degrees (in engineering and marketing) at UQ, and did his PhD at Columbia University (in New York) from 2005 to 2009. After graduating Columbia he has been on the faculty at INSEAD, based in France but also spending time on their Singapore campus. His research centers on understanding consumers' social interactions and extends to topics such as social networks, the impact of social media on marketing outcomes, and viral marketing. He is both a "quant" (statistical/econometric modeling) and "behavioral" (psychological experiments) researcher.
NOTE THAT THE FILES ATTACHED BELOW ARE CONFIDENTIAL. DO NOT DISTRIBUTE.