I teach advertising, marketing communications, and how to harness new, social media technologies in marketing strategy at INSEAD.
I currently teach the following at INSEAD:
- Advertising & Social Media Strategy (MBA elective) - click here to download course outline.
- Social Media (EMBA elective)
- Social Media Strategy (module in various Executive Education programs such as the International Marketing Program and the Sanofi Pasteur Marketing Academy)
- Masterclass on New and Social Media (open enrollment executive program that I founded and co-direct)
- Marketing Management (PhD seminar)
2010 Award: Dean's Commendation for Excellence in MBA Teaching at INSEAD
Selected press coverage of my social media course at INSEAD: