Teaching

I teach advertising, marketing communications, and how to harness new, social media technologies in marketing strategy at INSEAD.

I currently teach the following at INSEAD:
  • Advertising & Social Media Strategy (MBA elective) - click here to download course outline.
  • Social Media (EMBA elective)
  • Social Media Strategy (module in various Executive Education programs such as the International Marketing Program and the Sanofi Pasteur Marketing Academy)
  • Masterclass on New and Social Media (open enrollment executive program that I founded and co-direct)
  • Marketing Management (PhD seminar)

2010 Award: Dean's Commendation for Excellence in MBA Teaching at INSEAD


Selected press coverage of my social media course at INSEAD: