Follow Andrew on Twitter @AndrewTStephenFaculty website at the University of Pittsburgh
Andrew Stephen is Assistant Professor of
Business Administration & Katz Fellow in Marketing at the Joseph M. Katz
Graduate School of Business at the University of Pittsburgh. He is also adjunct professor of marketing at Columbia Business School. He joined the
University of Pittsburgh in July 2011 after two years on the faculty of INSEAD
in France and Singapore. He earned a PhD in Marketing with Distinction and an MPhil
in Marketing from Columbia University.
Professor Stephen’s research mainly
focuses on understanding the causes, types, and consequences of complex social
interactions in marketplaces. Specifically, he studies what prompts these
interactions, the types of interactions that can occur, and how they impact
consumer behavior and marketing performance. His research program currently
examines phenomena such as social media, social networks, word-of-mouth, social
commerce, and mobile advertising. Of particular interest is how socially interactive marketing channels (e.g., social media platforms) operate alongside traditional channels, what motivates individuals to contribute to social media platforms, and what types of users are more effective at getting information to spread over social media platforms. Other research interests include affect-as-information in decision-making and future-prediction contexts, and micro-lending decision making. Andrew's research has appeared in leading
scientific journals such as the Journal
of Marketing Research, the Journal of
Consumer Research, Psychological
Science, the Journal of Service
Research, and the Journal of Business
Research. He has also appeared in Businessweek,
the International Herald Tribune, the
New York Times, The Economist, and the Wall
Street Journal. His research has won numerous awards, including the Marketing
Science Institute's Alden G. Clayton Award, a Google-WPP Marketing Research
Award, and the American Marketing Association's John A. Howard Award. He also
received an honorable mention for the DMEF’s Shankar-Spiegel Award, and was a
finalist for the Journal of Marketing Research’s Paul E. Green Best Paper Award.
Professor Stephen teaches digital marketing and social media marketing and
communications to undergraduates, MBAs, and executives. He is a recognized
expert on social media marketing and has experience working with companies such
as American Express, Delta Air Lines, Dynamic Logic, Google, Kantar, Publicis,
Sanofi Pasteur, WPP, and Y&R, as well as serving on the boards of a number
of social media startups. |
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