Social media marketing researcher and expert.
Follow Andrew on Twitter @AndrewTStephen
Faculty website at the University of Pittsburgh
Andrew Stephen is Assistant Professor of
Business Administration & Katz Fellow in Marketing at the Joseph M. Katz
Graduate School of Business at the University of Pittsburgh. He joined the
University of Pittsburgh in 2011 after being on the marketing faculty of INSEAD
in France and Singapore. He earned a PhD in Marketing with Distinction and an MPhil
in Marketing from Columbia University.
Professor Stephen’s research focuses on understanding the causes, types, and consequences of complex social
interactions in marketplaces. Specifically, he studies what prompts these
interactions, the types of interactions that can occur, and how they impact
consumer behavior and marketing performance. His research program currently
examines phenomena such as social media, social networks, word-of-mouth, social
commerce, crowdsourcing, and mobile advertising. Of particular interest is how socially interactive marketing channels (e.g., social media platforms) operate alongside traditional channels, what motivates individuals to contribute to social media platforms, and what types of users are more effective at getting information to spread over social media platforms. Other research interests include affect-as-information in decision-making and future-prediction contexts, micro-lending decision making, and productivity. Andrew's research has appeared in leading journals such as Harvard Business Review, Journal
of Marketing Research, Journal of
Consumer Research, Marketing Science, Psychological
Science, Journal of Service
Research, and Journal of Business
Research. He has also appeared Businessweek, the Chicago Tribune, CNN, Financial Times, Forbes, Huffington Post, the International Herald Tribune, Mashable.com, the
New York Times, the Pittsburgh Post-Gazette, Science Daily, The Economist, Voice of America, the Wall
Street Journal, the Washington Post, and WIRED.com.
He has received several prestigious awards for his work, including the Marketing
Science Institute's Alden G. Clayton Award, a Google-WPP Marketing Research
Award, the American Marketing Association's John A. Howard Award, and the American Marketing Association's Donald R. Lehmann Award. He also
received an honorable mention for the DMEF’s Shankar-Spiegel Award, was a two-time finalist for the Journal of Marketing Research’s Paul E. Green Best Paper Award (2010 and 2012), was a finalist for the Marketing Science John Little Award (2013), was selected as one of the Marketing Science Institute's top "Young Scholars" for 2013, won the ecch best marketing case study award in 2013, and has received research grants from the Marketing Science Institute. In 2013 he was named as one of the top marketing academics based on publications in the premier marketing journals between 2009 and 2013.
Professor Stephen is a recognized
expert on social media marketing and has experience with companies such
as American Express, Colgate-Palmolive, Delta Air Lines, Dynamic Logic, Google, Kantar, Sanofi Pasteur, and WPP as well as serving on the advisory boards of a number
of social media startups. At the University of Pittsburgh Professor Stephen is responsible for the Digital Marketing Certificate within the Katz MBA program, and teaches social media marketing and digital media analytics in the MBA and Executive MBA programs.