L'Oréal Professor of Marketing at the University of Oxford - Saïd Business School
Social media and digital marketing researcher and expert

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Professor Stephen’s research answers questions such as how should companies use social media as part of their marketing strategies, how does using social media psychologically impact consumers, how do online networks impact profitability in ecommerce markets, how can companies encourage and optimise word of mouth between customers, how can crowdsourcing product ideas from customers be improved, and what types of products are best suited to mobile advertising. This research has been published in leading journals such as Harvard Business Review, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Psychological Science, Journal of Personality and Social Psychology, and has received press coverage in outlets such as Businessweek, CNN, Financial Times, Forbes, Fortune, Huffington Post, New York Times, NPR, The Economist, Wall Street Journal, Washington Post, and WIRED. 

Professor Stephen has received numerous prestigious awards and recognition for this research, including being named a rising star “Young Scholar” by the Marketing Science Institute and one of the 40 best business school professors under 40 by Poets and Quants, winning awards such as the Marketing Science Institute’s Alden G. Clayton award and the American Marketing Association’s John A. Howard and Donald R. Lehmann awards, being a finalist for annual best paper awards at the Journal of Marketing Research and Marketing Science, and, finally, in 2015 Professor Stephen was ranked as one of the top-20 most productive marketing academic researchers in the world by the American Marketing Association. In addition to his research work, Professor Stephen is an advisor to a number of startups and has worked with companies such as American Express, Colgate-Palmolive, Delta Air Lines, Google, Sanofi, and WPP.

Professor Stephen earned MPhil and PhD degrees in marketing (with distinction) from Columbia University, and completed his undergraduate studies in engineering and business at the University of Queensland in his hometown of Brisbane, Australia. Prior to joining Oxford, he was most recently a member of the marketing faculty at the Katz Graduate School of Business at the University of Pittsburgh (2011-2015), and before that he was on the faculty at INSEAD (2009-2011). At Oxford, Professor Stephen is a fellow of Worcester College.