L'Oréal Professor of Marketing at the University of Oxford - Saïd Business School
Social media and digital marketing researcher and expert
Follow Andrew on Twitter @AndrewTStephen
Faculty website at the University of Oxford's Saïd Business School
Andrew Stephen is L’Oréal Professor of Marketing at Saïd Business School, University of Oxford. He is one of the
world’s leading academic experts on social media marketing and was recently ranked the most productive
marketing professor in the UK for productivity by the American Marketing Association (February 2016). In 2015 he
was named as one of the world’s top 40 business school professors under 40 by Poets and Quants. Andrew’s
primary areas of research include social media, digital marketing, digital transformation, mobile marketing and
Andrew’s research answers questions such as how does using social media psychologically impact consumers,
how do online networks impact profitability in ecommerce markets, how can companies encourage and optimize
word of mouth between customers, how can crowdsourcing product ideas from customers be improved, and what
types of products are best suited to mobile advertising. His research is published in many of the premier journals in marketing, business, and psychology, including Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Psychological Science, and Journal of Personality and Social Psychology. Andrew has also won numerous awards for his research, including the Marketing Science Institute's Alden G. Clayton award and the American Marketing Association's John A. Howard award and Donald R. Lehmann award.
He is a regular media commentator and has had work published in the Financial Times, Harvard Business Review
and the Wall Street Journal.
Andrew earned MPhil and PhD degrees in marketing (with distinction) from Columbia University, and completed his undergraduate studies in engineering and business at the University of Queensland in his hometown of Brisbane, Australia. Prior to joining Oxford, he was on the marketing faculty at the University of Pittsburgh (2011-2015) and INSEAD (2009-2011).