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Social media marketing researcher and expert.

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Andrew Stephen is Assistant Professor of Business Administration & Katz Fellow in Marketing at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh. He joined the University of Pittsburgh in 2011 after being on the marketing faculty of INSEAD in France and Singapore. He earned a PhD in Marketing with Distinction and an MPhil in Marketing from Columbia University.


Professor Stephen’s research focuses on understanding the causes, types, and consequences of complex social interactions in marketplaces. Specifically, he studies what prompts these interactions, the types of interactions that can occur, and how they impact consumer behavior and marketing performance. His research program currently examines phenomena such as social media, social networks, word-of-mouth, social commerce, crowdsourcing, and mobile advertising. Of particular interest is how socially interactive marketing channels (e.g., social media platforms) operate alongside traditional channels, what motivates individuals to contribute to social media platforms, and what types of users are more effective at getting information to spread over social media platforms. Other research interests include affect-as-information in decision-making and future-prediction contexts, micro-lending decision making, and productivity. Andrew's research has appeared in leading journals such as Harvard Business ReviewJournal of Marketing Research, Journal of Consumer Research, Marketing Science, Psychological Science, Journal of Service Research, and Journal of Business Research. He has also appeared Businessweek, the Chicago Tribune, CNN, Financial Times, Forbes, Huffington Post, the International Herald Tribune, Mashable.com, the New York Times, the Pittsburgh Post-Gazette, Science DailyThe Economist, Voice of America, the Wall Street Journal, the Washington Post, and WIRED.com

He has received several prestigious awards for his work, including the Marketing Science Institute's Alden G. Clayton Award, a Google-WPP Marketing Research Award, the American Marketing Association's John A. Howard Award, and the American Marketing Association's Donald R. Lehmann Award. He also received an honorable mention for the DMEF’s Shankar-Spiegel Award, was a two-time finalist for the Journal of Marketing Research’s Paul E. Green Best Paper Award (2010 and 2012), was a finalist for the Marketing Science John Little Award (2013), was selected as one of the Marketing Science Institute's top "Young Scholars" for 2013, won the ecch best marketing case study award in 2013, and has received research grants from the Marketing Science Institute. In 2013 he was named as one of the top marketing academics based on publications in the premier marketing journals between 2009 and 2013.

Professor Stephen is a recognized expert on social media marketing and has experience with companies such as American Express, Colgate-Palmolive, Delta Air Lines, Dynamic Logic, Google, Kantar, Sanofi Pasteur, and WPP as well as serving on the advisory boards of a number of social media startups. At the University of Pittsburgh Professor Stephen is responsible for the Digital Marketing Certificate within the Katz MBA program, and teaches social media marketing and digital media analytics in the MBA and Executive MBA programs.