Andrew T. Stephen

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Research & Teaching

This page was last updated on February 14, 2012.

Research
  • Download current CV here [updated 02/14/2012]
  • Publications:
    1. "Feeling the Future: The Emotional Oracle Effect" with Michel Tuan Pham and Leonard Lee. Journal of Consumer Research 2012 (forthcoming) [download here]
    2. "The Trust in Feelings Manipulation: An Alternative Method for Studying the Reliance on Affect and Feelings in Judgments and Decisions" with Tamar Avnet and Michel Tuan Pham. Journal of Consumer Research 2012 (forthcoming)
    3. "Micro-Finance Decision Making: A Field Study of Prosocial Lending" with Deborah Small and Jeff Galak. Journal of Marketing Research 2011 [download here]
    4. "Deriving Value from Social Commerce Networks" with Olivier Toubia. Journal of Marketing Research 2010 [download here]
    5. "Customer to Customer Interactions: New Opportunities and Research Directions" with Barak Libai, Ruth Bolton, Marnix Bugel, Ko DeRuyter, Oliver Gotz and Hans Risselada. Journal of Service Research 2010 [download here]
    6. "Explaining the Power-Law Degree Distribution in a Social Commerce Network" with Olivier Toubia. Social Networks 2009 [download here]
    7. "On Feelings as a Heuristic for Making Offers in Ultimatum Negotiations" with Michel Tuan Pham. Psychological Science 2008 [download here]
    8. "Interfirm Behavior and Goal Alignment in Relational Exchanges" with Leonard Coote. Journal of Business Research 2007 [download here]
  • Working Papers/Under Review/Revising:
    1. "The Effects of Traditional and Social Earned Media on Sales: An Application to a Microlending Marketplace" with Jeff Galak. Under review at JMR.
    2. "Intrinsic Versus Image-Related Motivations in Social Media: Why Do People Contribute Content to Twitter?" with Olivier Toubia. Under review at Marketing Science [download Nov 2011 working paper here]
    3. "Are Close Friends the Enemy? Online Social Networks, Narcissism, and Self-Control" with Keith Wilcox. Preparing resubmission for 2nd round at JCR [download Nov 2011 working paper here]
    4. "Encouraging Word-of-Mouth for Fast Information Diffusion" with Donald Lehmann. Preparing resubmission for 2nd round at JMR.
    5. "Social Sharing By Social Pumps: The Effect of Transmitter Activity on Information Diffusion Over Online Social Networks" with Yaniv Dover, Jacob Goldenberg, and Lev Muchnik.
    6. "The Role of Interfirm Networks in Technology Startup Success" with Isaac Dinner.
    7. "The Association Between Social Ties and Brand Preferences" with Donald Lehmann, Stephanie Weiner, and Inyoung Chae. Under review at JCR [download Feb 2012 working paper here]
    8. "Is Anyone Listening? Modeling the Impact of Word-of-Mouth at the Individual Level" with Donald Lehmann.
Teaching
  • University of Pittsburgh, Spring 2012
    • Marketing and Social Media Strategy [MBA BMKT2515] [course website]
    • Advertising and Social Media Strategy [Undergraduate BUSMKT1428] [course website]
    • Marketing Proseminar [PhD]
  • Columbia Business School, Fall 2011
    • Social Media Marketing Strategy [MBA]
  • INSEAD, 2009-2011
    • Advertising and Social Media Strategy [MBA]
      • New elective course
      • Teaching excellence award
    • Digital and Social Media [MBA]
      • Field trip course to New York
    • Social Media [EMBA]
    • Executive Education social media modules in
      • International Marketing Program (open enrollment)
      • International Executive Diploma in Entrepreneurship and Management (open enrollment)
      • Sanofi Pasteur Marketing Excellence Program (company program)
      • TNK-BP Alumni Executive Conference (company program)
Awards and Honors
  • Listed as one of the Top 50 business school professors on Twitter by MBAPrograms.org (2012)
  • Honored Faculty - 2012 Honors Convocation, University of Pittsburgh
  • Invited Faculty - 2012 Direct Marketing Educational Foundation Professors Institute 
  • Finalist - 2011 Journal of Marketing Research Paul E. Green Award (for "Deriving Value from Social Commerce Networks")
  • Recipient - 2011 Marketing Science Institute Research Award (4-1683) (with Jacob Goldenberg and Peter Zubcsek)
  • Invited Faculty - 2011 AMA-Sheth Marketing Doctoral Consortium
  • Winner - 2010 American Marketing Association John A. Howard Dissertation Award
  • Winner - 2010 Google & WPP Marketing Research Award
  • Winner - 2010 INSEAD Dean's Commendation for Excellence in MBA Teaching
  • Winner - 2008 Marketing Science Institute Alden G. Clayton Dissertation Award
  • Honorable Mention - 2008 DMEF Shankar-Spiegel Dissertation Award

Invited Talks and Presentations
  • University of California, Los Angeles, marketing camp (2012, scheduled)
  • Queen's University, marketing seminar (2012, scheduled)
  • New York University, Social Media Measurement Conference, invited panelist
  • Carnegie Mellon University, Center for Behavioral and Decision Research seminar
  • Marketing Science Institute, Digital Marketing Communications Conference, invited panelist
  • Marketing Science Institute, 50th Anniversary Conference, invited talk
  • University of Miami, marketing seminar
  • Hebrew University of Jerusalem, marketing seminar
  • Carnegie Mellon University, marketing seminar
  • Wharton Interactive Media Initiative, Social Networks conference, invited talk
  • Emory University, marketing seminar
  • London Business School, marketing seminar
  • INSEAD, marketing seminar
  • New York University, marketing seminar
  • University of California, San Diego, marketing seminar
  • University of Florida, marketing seminar
  • University of Maryland, marketing seminar
  • University of Pittsburgh, marketing seminar
  • University of Queensland, marketing seminar
  • University of Technology, Sydney, marketing seminar
  • Washington University in St. Louis, marketing seminar
  • Yahoo! Research Human Social Dynamics group, invited talk

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